Techcom Visions Launches Digital Marketing Campaign
Techcom Visions, a leading Information Technology company in Ghana has launched its new business unit that focuses on Digital Marketing. Speaking at the launch, the Executive President, Kofi Ako Owiredu, reiterated the importance of digital marketing in today’s business world. He further emphasized the need for businesses to take advantage of the new wave in the marketing industry. Techcom Visions brings on board a customer-focused marketing using digital channels and tools that give maximum returns to all stakeholders.
Digital marketing is an umbrella term for the marketing of products or services using digital technologies to reach ones prospective customers. The key objective is to promote brands, build preference and increase sales through various digital marketing techniques. This branch of marketing has gained great momentum in recent years due to the astronomical increment in social media and smart mobile devices. In Ghana, the digital marketing industry is on the growth trajectory as the penetration of internet and smart mobile devices gradually gain grounds. Techcom Visions is poised to fasten the growth of digital marketing in Ghana by marshaling its creativity and leadership in technology to businesses.